Analogous to building vehicles: redesigning corporate identity
Audi AG Forum, Neckarsulm
The Audi AG Forum forms a new corporate symbol in the southern part of the company's Neckarsulm plant. The free-form geometry of the building envelope intentionally makes references to vehicle construction. Inspired by the principle of the aluminium frame construction of the cars – space frames – the architects for the structure of the building likewise developed such a holistic steel supporting structure.
This project was discussed in the network series “wieweiterarbeiten – Workspaces of the Future“.
|Developer||Audi AG, Ingolstadt|
|Planning partners||IB Krebs, Ditzingen|
|Building costs (gross)||2,240 €/m²|