Analogous to building vehicles: redesigning corporate identity

Audi AG Forum, Neckarsulm

The Audi AG Forum forms a new corporate symbol in the southern part of the company's Neckarsulm plant. The free-form geometry of the building envelope intentionally makes references to vehicle construction. Inspired by the principle of the aluminium frame construction of the cars – space frames – the architects for the structure of the building likewise developed such a holistic steel supporting structure.

This project was discussed in the network series “wieweiterarbeiten – Workspaces of the Future“.

Completion 2005
Planning period 2001-2005
Developer Audi AG, Ingolstadt
Architect/planner

BM+P Architekten Hesse Haselhoff, Düsseldorf; Schlaich Bergermann & Partner, Stuttgart

Planning partners IB Krebs, Ditzingen
Size/area 10,277 m²
Building costs (gross) 2,240 €/m²
Uses Working



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